Abstract: The invention relates to systems, apparatus and methods for integrated recovery and in-situ (in reservoir) upgrading of heavy oil and oil sand bitumens. The systems, apparatus and methods enable enhanced recovery of heavy oil in a production well by introducing a hot fluid including a vacuum or atmospheric residue fraction or deasphalted oil into the production well under conditions to promote hydrocarbon upgrading. The methods may further include introducing hydrogen and a catalyst together with the injection of the hot fluid into the production well to further promote hydrocarbon upgrading reactions. In addition, the invention relates to enhanced oil production methodologies within conventional oil reservoirs.