Abstract: A display sign apparatus includes a sign panel having opposed surfaces, each of the surfaces providing a locale for displaying a selected message to viewers. The panel preferably is in the form of a first and second panel section that are connected together such as adhered with an adhesive such as glue. Each of the first and second panel sections provides grooves that are receptive of rods. A support structure enables the panel to be supported in an upright position. The support structure can include as an example a horizontal member and a vertical member. The support structure can for example be an inverted L shaped post having a vertical section that is embedded in the earth and a horizontal section that extends laterally and generally horizontally from the vertical section. One or more rods extends through grooves of the panels to support the sign panel in an upright, vertical position. At least one of the rods extends vertically through the panel section that provides horizontal grooves.