Patents by Inventor Britton Glasser

Britton Glasser has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD AND SYSTEM FOR SCHEDULING ELECTRONIC ADVERTISING
    Publication number: 20140025486
    Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
    Type: Application
    Filed: September 2, 2013
    Publication date: January 23, 2014
    Inventors: Michael Bigby, Britton Glasser, Adam Taisch, Andy Atherton, Harry Fung
  • Method and system for scheduling electronic advertising
    Patent number: 8527346
    Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
    Type: Grant
    Filed: June 28, 2004
    Date of Patent: September 3, 2013
    Assignee: Yahoo! Inc.
    Inventors: Michael Bigby, Britton Glasser, Adam Taisch, Andy Atherton, Harry Fung
  • Method and system for scheduling electronic advertising
    Publication number: 20070174114
    Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.
    Type: Application
    Filed: June 28, 2004
    Publication date: July 26, 2007
    Inventors: Michael Bigby, Britton Glasser, Adam Taisch, Andy Atherton, Harry Fung