Abstract: A system for assessing company valuation and positional risk of a stock price includes a storage device for receiving a current company earnings value for a stock, a current stock price, a desired rate of return, and a selected growth analysis time period, and an application processor executing instructions to determine an equity discount rate based on the greater of either a benchmark interest rate plus an equity premium or a floor equity discount rate where the application processor executing instructions to determine an implied earnings value based on a current stock price and the equity discount rate. The system further includes a graphic display device for displaying a visually intuitive graphical user interface for assessing company valuation and positional risk of a stock price including an interactive priceline assessment tool, and an interactive required earnings projection tool, each having graphically adjustable values.