Abstract: An inexpensive, easily installable wire reel support structure and bracket therefor is disclosed which permits the user to quickly and securely mount a heavy reel of electrical wire or the like between upright members such as wooden studs. The support structure includes a pair of generally L-shaped brackets adapted to fit on and engage respective studs, with one projecting arm of the bracket being obliquely oriented and adjacent the proximal stud face; an elongated, reel-supporting pipe extends between the stud-mounted brackets and is disposed between and engages the respective oblique bracket arms and corresponding stud faces. The weight of the wire reel thus firmly anchors the structure on the studs and allows the wire to be unwound from the reel as desired without fear of dislodging the reel or upsetting the support structure.