Abstract: A window shade is stored on a storage roller mounted beneath a vehicle window opening. A trim panel has a slot through which the window shade may be unwound and raised to a use position shading the window. One or more hooks are attached to the window shade to engage with mating hook retainers at the top of the window opening to retain the window shade in its raised position. The lowered position of the window shade is established by the hook being engaged with a corresponding hook retainer on the trim panel. A finger grip is pivotally mounted on the upper end of the window shade so that the finger grip can have a predetermined pivotal position corresponding to the lowered position of the window shade and a different pivotal position when the window shade is in the raised position.