Abstract: A variable message display sign comprises a plurality of interchangeable character displays each having a plurality of signal elements organized in distinct sets, with each signal element having an on state and an off state. A controller is located remotely of the character displays and produces an address signal containing character address data for identifying an addressed character display which resides at a desired address location within the message display sign. The controller also produces a set signal containing set address data for identifying an addressed set of signal elements and a data signal containing display data corresponding to desired on/off states for each signal element in the addressed set. A logic circuit is associated with each character display and has a unique character address.