Abstract: A fishing lure system comprising a hard-body lure that exhibits lateral motion when pulled through water, a trailing lure, and a flexible linkage for translating the lateral motion of the hard-body lure to lateral motion of the trailing lure, the flexible linkage having a first end connected to the hard-body lure, and second end connected to the trailing lure.

Abstract: A self-contained insert mailer includes at least two similarly sized and interconnected individual plies which are arranged in overlying relationship to form an outgoing mailer containing an outgoing envelope, one or more insert plies and, in some instances, a reply means. The mailer is folded along one or more outgoing envelope fold lines so that the front ply adhesively engages the back ply to define an outgoing envelope containing the insert plies therebetween. Where the mailer is folded along the outgoing envelope fold lines, the outgoing envelope has a height to length ratio which is between 1:1.3 and 1:2.5.

Abstract: A multi-panel mailer assembly includes a single sheet having multiple adjoining panels separated by transverse fold lines. The mailer assembly is folded into an outgoing mailer unit along the transverse fold lines in an alternating or "fan fold" arrangement. First and second bands of adhesive secure the mailer unit together such that its information panels are contained between a mailer cover and mailer back panel.

Abstract: A self-contained insert mailer includes a plurality of similarly sized and interconnected individual plies which are arranged in overlying relationship to form an outgoing individual mailer containing an outgoing envelope, one or more insert message plies and a return envelope. The mailer is folded along one or more outgoing envelope fold lines so that the front ply adhesively engages the back ply to define an outgoing envelope containing the insert message plies therebetween. When the mailer is folded along the outgoing envelope fold lines, each of the outgoing envelope and the return envelope have a height to length ratio which is between 1:1.3 and 1:2.5.