Abstract: A portable beach umbrella holder for supporting an umbrella in sand. The holder includes a flexible membrane attached to a support mount which receives a portion of the shaft. The support mount includes an upper portion located on one side of the membrane and a lower potion located on the other side of the membrane. The membrane has a hole between the upper and lower portions. The upper and lower portions are attached to one another so as to secure the membrane between them. A bore extends through the upper and lower portions for receiving the umbrella shaft. The upper and lower portions preferably include a center tubular member which defines the bore. The center tubular member in the upper portion is integral with the center tubular member in the lower portion so as to provide the attachment between the upper and lower portions.