Abstract: A flexible face sign system is provided which includes a cabinet assembly mounting one or two face assemblies. The cabinet assembly includes a cabinet frame comprising upper, lower and opposite side cabinet frame sections. The cabinet assembly can receive a light fixture for providing illumination. The face assembly includes a face frame comprising upper, lower and opposite side sections. The cabinet and face upper frame sections are hingedly interconnected whereby the face assembly can be swung to an open position with respect to the cabinet assembly. Alternatively, the face assembly can be removably mounted on the cabinet assembly without providing for hinged motion therebetween. The face assembly includes a flexible face panel mounted on the face frame sections and adjustably stretched thereover by retainer clips which grip margins of the face panel and are tension-adjustably connected to the face frame sections by tension-adjusting bolts.