Abstract: A method is described for the targeting of content presentation to individual users in a communications network including management and reporting, comprising the steps of receiving from content providers, potential content for presentation to users and presenting to a user content selected from said potential content based on information known about said user. Facilities are also provided to receive from users requests for content and other actions related to receipt of said content such as ‘pause’ requests, and to record and report the fact that said content has been presented to said user.

Abstract: The present invention relates to a method and system for dataflow management in interactive communications networks. In accordance with the present invention, there is provided a method for dataflow management in interactive communications networks, the method comprising the steps of: determining characteristics of network components; and managing dataflow in accordance with said determined characteristics. In accordance with the present invention, there is provided a method for targeting content to users in a communications network; the method comprising the steps of: determining targeted user characteristics; and presenting content in accordance with said characteristics.

Abstract: The present invention relates to a method and system for targeted content presentation in a communications network. In accordance with the present invention, there is provided a method for targeting content to users in a communications network; the method comprising the steps of determining targeted user characteristics and presenting content in accordance with said characteristics. In accordance with the present invention, there is further provided a method for targeted content presentation in a communications network for regularly scheduled content opportunities, the method comprising the steps of: monitoring the programming stream for opportunities and content descriptors; determining the source for alternate content; matching the opportunity to the available content and the viewer characteristics; presenting In one embodiment, the system includes a delivery engine, a matching engine, a combiner, and a micro decision engine (MDE).

Abstract: The present invention relates to a method and system for automated reporting in a communications network. In accordance with the present invention, there is provided a method for automated reporting in a communications network, the method comprising the steps of: collecting user data related to content targeting; and reporting said collected data to provide improved targeting. In accordance with the present invention, there is provided a method for automated reporting in a communications network, the method comprising the steps of: monitoring the programming stream for opportunities and content descriptors; determining the source for alternate content as described previously; matching the opportunity to the available content and the viewer characteristics; presenting the content to the viewer; and updating the secure audit log with the viewing result.