Abstract: The present invention provides a bracket for displaying jewelry having a plurality of links, comprising an elongated base member extending along a first longitudinal axis in a first plane and having first and second elongated edges, and a link retention member connected to the base member extending along a second longitudinal axis parallel to the first longitudinal axis and in a second plane that is non-parallel to the first plane, wherein the link retention member includes a plurality of spaced apart openings formed therethrough, each of the openings being adapted to securely receive a link.