Abstract: A device for orienting a newsprint web to be fed through a press comprising a roll of adhesive tape with pairs of adjacent marks spaced along the length thereof. The space between the marks of each pair is equal to the distance between the top or head of one printed page and the bottom or tail of the next succeeding printed page, and the space between pairs of marks is equal to the length of a page of print. A length of tape is threaded through to the former and a pair of marks are aligned with marks which represent the proper positioning for the margins they represent. Additional tape is threaded through the printing unit and orientation marks on the trailing segment of the first length are aligned with the blanket opening on the second impression cylinder and adhered to the tape at the printing unit. The trailing end of that length of tape is then dropped to be adhered to the leading end of a new roll of newsprint.