Abstract: A sign holder holds a plurality of sign elements. The sign holder comprises an optically transparent planar front panel, a planar rear panel parallel to the front panel, and a peripheral frame situated between the front and rear panels and attached thereto, forming a display space between the front and rear panels within the circumference of the frame. The sign holder has opposed sides, a top and a bottom and includes an access slot in one of its sides near the bottom, the height of the access slot being less than the height of the frame so that a plurality of signs each shorter than the sign holder can be inserted into and removed from the display space via the access slot. The sign holder also has a side hole in the side opposite from the access slot, so that a pusher can be inserted into the side hole for pushing a sign element out of the display space via the access hole.