Abstract: A direct coal fired burner system for a rotary kiln in which the burner has a multi-barrel construction through which primary air for conveying coal is heated with tertiary air sourced from the rotary kiln, and the shape of the emerging flame is controlled by a first annulus of swirling tertiary air adjacent the primary airstream and by a second annulus of laminar tertiary air defining an outer envelope for the flame. The volume and relative velocities of air in the tertiary air supplies are all controllable through the use of respective dampers provided in tertiary air supply conduits.