Abstract: A user profile is constructed from implicit user signals, such as prior searches, as well as from explicit user signals. The user profile informs which types of information is proactively obtained for the user. The proactively obtained information is ranked so that only the highest ranked information is proactively presented to the user. The proactive presentation of information to the user can take the form of tiles, or other like graphical elements, that can comprise images with text indicative of information that is being proactively presented to the user. User action directed to a tile can result in the presentation of further information.

Abstract: A suggested communication from a plurality of available communications for the user may be determined. The suggested communication may be created specifically for a user or for users in one or more categories. If the suggested communication is determined to be sufficiently similar to the profile of the user, the suggested communication may be provided to the user and the suggested communication may be removed from the available communications for the user for a period of time. A computer usage message may be received indicating whether the suggestion communication was acted upon or not acted upon. If the user responded in a desired way, a benefit may be provided to the user and an additional analysis of the response computer usage message communicated from the user may be performed.