Abstract: A method and a device for controlling the drive of a motor vehicle having an internal combustion engine (ICE) have a control device to which operating parameters of the drive and parameters influencing the driving operation of the motor vehicle are supplied. On the basis of these parameters the control device enables or terminates the implementation of fuel consumption reduction measures (STST) if specific parameter constellations are present. During the operation of the vehicle the number and/or the duration the possible fuel consumption reduction measures and fuel consumption reduction measures actually carried out are/is determined and the number and/or the duration of the possible fuel consumption reduction measures and the number and/or the duration of the fuel consumption reduction measures actually carried out are/is correlated. From this, a variable (R) is determined which represents a measure for the implementation of the possible fuel consumption reduction measures.