Abstract: A motorized fishing reel actuating mechanism and rod assembly includes a support housing having a rod and reel member and a mounting member extending perpendicularly from the rod and reel member. A fishing rod is joined to and extends forwardly from a sleeve disposed in the support housing. An elongated handle is mounted a gear housing and extends rearward with respect to the support housing. An electrical motor is disposed inside the elongated handle. A power source is operatively coupled to the electrical motor and a drive train is operatively coupled to the electrical motor. A gear assembly is operatively coupled to the drive train and the fishing reel for winding a fishing line thereupon. A switch assembly includes a variable control mechanism and an elongated lever arm pivotally connected to the switch assembly. The variable control mechanism varies the speed of the electrical motor.