Abstract: A computer implemented method and system for creating and managing dynamic content on a web page is provided. An application programming interface that interacts with a user's browser application is provided. The browser application comprises multiple document objects contained in a document object model. A user input triggers retrieval of one or more dynamic content objects on the web page. The application programming interface dynamically retrieves the dynamic content objects from local and/or remotely hosted memory locations. The application programming interface updates the document object model using the retrieved dynamic content objects. The retrieved dynamic content objects define the document objects in the document object model. The application programming interface dynamically renders the retrieved dynamic content objects onto the web page from the document objects contained in the updated document object model.