Abstract: In the present invention, a user purchases an object viewed in an image with multiple other objects and background. The user sees an object to purchase in an image with other objects, marks the object in the image, and purchases the item by sending the marked image to an object image purchasing system. The object image purchasing system processes the marked image to generate a set of characteristics and searches a database with the characteristics to find purchasable items that match the characteristics. Once a matching item is identified, the purchasable item is returned to the user. The user selects the item and sends the selection to the object image purchasing system which fulfills the request using a prior art fulfillment system.