Abstract: A carrying case includes an outer enclosure defined by a pair of clam-shell members and a hinge for connecting the pair of clam shell members to each other along a respective edge thereof. A closure member is provided which is secured to at least one of the pair of clamshell members, for selectively securing adjacent edges of the pair of clam shell members to each other. Each of the clam-shell members has an exterior face. A shape is defined on at least one of the exterior faces of the pair of clam-shell members by a patch of hook and loop material. At least one overlay is provided which is cut within a perimeter of the shape. The overlay includes opposite front and back sides with a hook and loop material located on the back side for releasable attachment of the overlay to the shape and hence the clam shell exterior face.