Abstract: A paper product roll configured for advertising. The paper product roll is toilet paper or paper towel imprinted with advertising, wherein the advertising comprises on-line coupon redemption capability, instant coupon redemption, and advertisement tracking capability. In one embodiment, the sheets of the paper product roll consist of a plurality of plys and the advertising is imprinted on the top most ply. In another embodiment, the paper product rolls will be comprised of advertising groups, each group consisting of a plurality of advertisements or coupons, and the groups are functionally attached in series.