Abstract: Profile data indicative of one or more attributes associated with one or more users is received. The profile data is stored in computer memory. Preferences are learned, via a machine learning model, based on the profile data. An indication of a user request associated with a user purchasing a first item is received. The user request is issued at a web page or app page of a computing device. In response to the receiving of the user request and based at least in part on the learning, one or more shipping options to ship the first item is caused to be presented at the web page or app page of the computing device.