Abstract: A fishing lure or fishing tackle assembly designed to facilitate rapid and efficient attachment to and removal from a fishing line and/or a pre-rigged bait structure commonly used in offshore fishing. The fishing lure assembly includes a head portion having a channel formed within its interior and extending along the length of the head portion; the head portion also includes a slit extending from its exterior surface and being disposed into the channel; and the head portion further has a locking member situated within the channel and being movable to close access from the slit into the channel during a locked position to secure the fishing line within the channel of the head portion.