Abstract: Disclosed herein is a location-based user activity matching platform enabled to determine profile data for a first user; process the first user's profile data based on matching rules, the matching rules being configured to analyze profile data from a plurality of users and user groups to determine at least one user satisfying predetermined criteria; determine a set of matching users satisfying the predetermined criteria from the plurality of users groups; notify the first user of the set of matching users; and enable the first user and the set of matching users to interact with one another.