Abstract: Content may be presented to users based on their navigation through online content. Users may access online content through a web page, website, application, and/or other sources. The online content may include streams of multimedia content which the users may browse through and/or otherwise navigate between. Interim content (e.g., ads and/or other content) may be associated with different navigation paths. The interim content may be dynamically presented to the user based on one or more of the users' current navigation path, a demographic profile associated with the user and/or interim content, and/or other information.