Abstract: This application relates to systems and methods for advertising in retail environments through the use of video displays that are disposed on retail shelving near target products. In some instances, the video display system may comprise a head-end cabinet that is located remote to the video displays. The head-end cabinet may communicate with at least one tail-end box. In turn, each tail-end box may communicate with at least one line-driver box. The line-driver box may communicate with a fin box that sends signal to the video display. The video displays may be vertically and laterally located on the shelving to catch consumer attention and be easily circumnavigated. For example, the video displays may not be located in an end-of-aisle exclusion zone located at each end of a section of shelving. Similarly, no each video display in an aisle may be a minimum distance from another video display.