Abstract: Techniques for generating a canvass are disclosed. A canvass user interface is generated. This interface has a particular visual layout designed to enable efficient refinement of demographic data to identify targeted individuals and to facilitate canvassing events. Refining the demographic data enables a list of targeted individuals to be identified, where these targeted individuals are selected to be canvassed. Various canvassing tasks are generated for the canvass. An executable token is also generated. This token can be used to link a client device to a particular canvass associated with the executable token. Data is collected via the client device. That data is analyzed, and metrics associated with that data are displayed in the user interface.