Patents by Inventor Bryon Edward Schafer

Bryon Edward Schafer has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Providing a survey during an advertisement opportunity to improve advertising experience
    Patent number: 9202224
    Abstract: A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience.
    Type: Grant
    Filed: September 27, 2011
    Date of Patent: December 1, 2015
    Assignee: HULU, LLC
    Inventors: Jason A. Kilar, Jessica Page Ivy, Wing Chit Mak, Richard W. Tom, Robert Masao Wong, Bryon Edward Schafer, Hua Zheng, Jean-Paul Colaco, Brian Soebekti
  • Method and apparatus for permitting user interruption of an advertisement and the substitution of alternate advertisement version
    Patent number: 8997150
    Abstract: A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.
    Type: Grant
    Filed: September 27, 2011
    Date of Patent: March 31, 2015
    Assignee: Hulu, LLC
    Inventors: Jason A. Kilar, Jessica Page Ivy, Wing Chit Mak, Richard W. Tom, Robert Masao Wong, Bryon Edward Schafer, Hua Zheng, Jean-Paul Colaco, Brian Soebekti