Abstract: A method, system and apparatus for aggregating data content maintain a library of media content items. A user interacts with a client machine to display and interact with information (i.e., text content, image content, video content, audio content or any combination thereof). In conjunction therewith, meta-data is automatically generated that is related to the information presented to the user. A contextual link engine identifies particular media content items of the library that correspond to the meta-data, builds a graphical user interface that enables user access to the particular media content items, and outputs the graphical user interface for communication to the client machine. The graphical user interface presents text characterizing the particular media content items and links related thereto (selection of which preferably invoke communication of a message to the contextual link engine in order to initiate generation of a second graphical user interface at the contextual link engine).

Abstract: An ad serving system and methodology automatically monitors Publisher web content that can potentially be displayed alongside advertising content of one or more Advertiser Users. A web-accessible platform interacts with Advertiser Users to create and manage Ads, and cooperates with the content monitoring means to allow Advertiser Users to review the web content items that can potentially be displayed alongside the Ads and specify Ad Filter data corresponding to a particular Ad and one or more web content items. The Ad Filter data controls whether the particular Ad is excluded from accompanying the corresponding one or more web content items. The web-accessible platform also includes an interface between one or more Ad Server Engines and one or more data repositories storing the information generated by the platform. The interface retrieves relevant information from these repositories as part of the ad serving process carried out by the Ad Server Engine(s).