Abstract: An electronic system (and corresponding method) for creating and managing media content involves at least one content management system (CMS) and a service. The CMS is configured to interact with at least one first-type user in order to create and manage media content for publication. The service is configured to interact with a plurality of second-type users in order to submit media content items that are associated with media content managed by the CMS and to store such media content items. Both the CMS and the service include corresponding interfaces that allow for exchange of electronic messages therebetween via network communications over the Internet, wherein the electronic messages conform to a predefined protocol.