Abstract: A placeholder control object is positioned on a page of a web site hosted by a content management server (CMS). The CMS stores the page with the placeholder control object therein and serves same to a requestor thereof. In a presentation mode, the page and the placeholder control object therein are served by the CMS to a requesting viewer of the page at a browser thereof. In such presentation mode, the placeholder control object displays associated content to the viewer within the browser thereof. In an authoring mode, the page and the placeholder control object therein are served by the CMS to a requesting designer of the page at a browser thereof. In such authoring mode, the placeholder control object allows editing of the associated content by the designer within the browser thereof and saving the edited content to the CMS.

Abstract: A dynamic link control object (DLCO) is positioned on a page of a web site. The web site is hosted by a content management server (CMS) that stores the page with the DLCO therein and serves same to a requestor thereof. The page as served to the requestor has a context associated therewith. The DLCO on the page as viewed by the requester displays navigation links associated with the page, where the displayed navigation links dynamically vary according to the context of the page. Thus, the DLCO on a first page with a first context may display different links as compared to the DLCO on a second page with a second context. A designer designing a page creates particular types of links on such page by placing the DLCO on the page without specifically defining each link.