Abstract: A method and system to manage, exchange, and apply innovation related IT data. The method includes receiving data inputs from several sources, qualifying data inputs, selecting one or more of the qualified data inputs, selecting at least one innovation technique, and applying the selected innovation technique to the selected data input. Potential innovation solutions would result from the successful innovation technique. A second test is applied to each one of the potential solutions, and at least one of potential solutions is selected. Each step in the process and the results thereof can be archived. A first embodiment of the invention is directed to a method of managing, exchanging, and applying innovation data. A second embodiment of the invention is directed to a system of managing, exchanging, and applying innovation data. A third embodiment of the invention is directed to a graphical user interface to manage, exchange, and apply innovation related data.