Abstract: A memory module of a first computing device is configured according to a data structure representing a matrix of remarketing lists comprising a series of ranges of bid adjustment values and a series of membership duration values. Each cell in the table is associated with a remarketing list. The first computing device coalesces the matrix of remarketing lists into a series of logical remarketing lists by selecting the remarketing lists associated with one or more logical columns of the matrix and combining the selected remarketing lists into a logical remarketing list. The first computing device calls an API to transmit instructions to a remote computing device that include a representation of the series of logical remarketing lists and a representation of the matrix of remarketing lists, and enable the remote computing device to replicate the series of logical remarketing lists and the matrix of remarketing lists in a memory module.