Abstract: A device for cutting labels from a printed sheet of web material, such as paper, containing rows and columns of names and addresses. The device is easily adjustable to cut labels of varying heights, without requiring the physical replacement of multiple sets of gears. This is accomplished by using a unique variable eccentric linkage for driving a single pawl and ratchet drive means to feed the paper. Additionally, the device is capable of being adjusted to cut labels of different lengths, depending on whether the printed sheet contains 3, 4 or 5 columns of names and addresses. To this end, a readily adjustable gear-change transmission in the main guillotine blade power train varies the cutting cycle of the guillotine blade to be in phase with a constant speed rotary knife blade. The length and width of the rotary knife blade is varied to cut labels of different lengths and heights.