Patents by Inventor Caleb J. Siefert

Caleb J. Siefert has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11200964
    Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Grant
    Filed: February 27, 2019
    Date of Patent: December 14, 2021
    Assignee: NIELSEN CONSUMER LLC
    Inventor: Caleb J. Siefert
  • Publication number: 20210065117
    Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
    Type: Application
    Filed: November 16, 2020
    Publication date: March 4, 2021
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
  • Patent number: 10839350
    Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
    Type: Grant
    Filed: January 31, 2019
    Date of Patent: November 17, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
  • Publication number: 20190196582
    Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Application
    Filed: February 27, 2019
    Publication date: June 27, 2019
    Inventor: Caleb J. Siefert
  • Publication number: 20190164130
    Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
    Type: Application
    Filed: January 31, 2019
    Publication date: May 30, 2019
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
  • Patent number: 10248195
    Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Grant
    Filed: August 16, 2016
    Date of Patent: April 2, 2019
    Assignee: The Nielsen Company (US), LLC.
    Inventor: Caleb J. Siefert
  • Patent number: 10198713
    Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
    Type: Grant
    Filed: May 5, 2016
    Date of Patent: February 5, 2019
    Assignee: The Nielsen Company (US), LLC
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
  • Publication number: 20160357256
    Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Application
    Filed: August 16, 2016
    Publication date: December 8, 2016
    Inventor: Caleb J. Siefert
  • Patent number: 9514436
    Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
    Type: Grant
    Filed: March 29, 2010
    Date of Patent: December 6, 2016
    Assignee: The Nielsen Company (US), LLC
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
  • Patent number: 9454646
    Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Grant
    Filed: March 31, 2014
    Date of Patent: September 27, 2016
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventor: Caleb J. Siefert
  • Publication number: 20160255384
    Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
    Type: Application
    Filed: May 5, 2016
    Publication date: September 1, 2016
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
  • Publication number: 20140214335
    Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Application
    Filed: March 31, 2014
    Publication date: July 31, 2014
    Applicant: Innerscope Research, Inc.
    Inventor: Caleb J. Siefert
  • Patent number: 8684742
    Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Grant
    Filed: April 19, 2011
    Date of Patent: April 1, 2014
    Assignee: Innerscope Research, Inc.
    Inventor: Caleb J. Siefert
  • Publication number: 20110256520
    Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Application
    Filed: April 19, 2011
    Publication date: October 20, 2011
    Applicant: Innerscope Research, Inc.
    Inventor: Caleb J. Siefert
  • Publication number: 20100211439
    Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
    Type: Application
    Filed: March 29, 2010
    Publication date: August 19, 2010
    Applicant: Innerscope Research, LLC
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert