Patents by Inventor Caleb J. Siefert
Caleb J. Siefert has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11200964Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: GrantFiled: February 27, 2019Date of Patent: December 14, 2021Assignee: NIELSEN CONSUMER LLCInventor: Caleb J. Siefert
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Publication number: 20210065117Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.Type: ApplicationFiled: November 16, 2020Publication date: March 4, 2021Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
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Patent number: 10839350Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.Type: GrantFiled: January 31, 2019Date of Patent: November 17, 2020Assignee: The Nielsen Company (US), LLCInventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
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Publication number: 20190196582Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: ApplicationFiled: February 27, 2019Publication date: June 27, 2019Inventor: Caleb J. Siefert
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Publication number: 20190164130Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.Type: ApplicationFiled: January 31, 2019Publication date: May 30, 2019Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
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Patent number: 10248195Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: GrantFiled: August 16, 2016Date of Patent: April 2, 2019Assignee: The Nielsen Company (US), LLC.Inventor: Caleb J. Siefert
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Patent number: 10198713Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.Type: GrantFiled: May 5, 2016Date of Patent: February 5, 2019Assignee: The Nielsen Company (US), LLCInventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
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Publication number: 20160357256Abstract: The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: ApplicationFiled: August 16, 2016Publication date: December 8, 2016Inventor: Caleb J. Siefert
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Patent number: 9514436Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.Type: GrantFiled: March 29, 2010Date of Patent: December 6, 2016Assignee: The Nielsen Company (US), LLCInventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
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Patent number: 9454646Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: GrantFiled: March 31, 2014Date of Patent: September 27, 2016Assignee: THE NIELSEN COMPANY (US), LLCInventor: Caleb J. Siefert
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Publication number: 20160255384Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.Type: ApplicationFiled: May 5, 2016Publication date: September 1, 2016Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert
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Publication number: 20140214335Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: ApplicationFiled: March 31, 2014Publication date: July 31, 2014Applicant: Innerscope Research, Inc.Inventor: Caleb J. Siefert
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Patent number: 8684742Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: GrantFiled: April 19, 2011Date of Patent: April 1, 2014Assignee: Innerscope Research, Inc.Inventor: Caleb J. Siefert
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Publication number: 20110256520Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.Type: ApplicationFiled: April 19, 2011Publication date: October 20, 2011Applicant: Innerscope Research, Inc.Inventor: Caleb J. Siefert
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Publication number: 20100211439Abstract: The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.Type: ApplicationFiled: March 29, 2010Publication date: August 19, 2010Applicant: Innerscope Research, LLCInventors: Carl D. Marci, Brian Levine, Ravi Kanth V Kothuri, Caleb J. Siefert