Abstract: A system and method of obtaining customer feedback uses an application that directs a survey instrument to be received by a customer's own phone or network enabled device. The service provider performs a service or provides a sale and asks the customer to participate in a survey. To increase the likelihood that the customer will participate, the service provider explains that the survey will be sent to the customer's phone. The service provider places a call to initiate an automated survey which is directed to the customer's phone. The data collected is stored and retrievable through a cloud based administrative portal where the service provider client is able to utilize the data collected. In one embodiment, the process is automated and is initiated when the service provider calls or signs in and enters the customer information in an application which sends the survey instrument to the customer.