Abstract: Systems and associated methods are disclosed for establishing a new paradigm for a dynamically constructed Web site. The methods are directed to distributing individualized benefits and Web content as dynamically defined by a fluid matrix of variable connections between its elements. The variable connections are identified and established based upon individual multi-variant interests of the members of the collective system. The variable connections within the matrix are variable at will by each of the respective individual members, or the collective on its own, as are the multi-variant interests of each of the individual members. This fluidity enables the systems of the present invention to define and redefine themselves by virtue of their participatory members interests.

Abstract: The invention provides unique methods for generating repeat business through returning internet or network customers by providing mobile return links that travel with the customers. The return link travels by any object capable of being passed between Web sites, such as an applet. The object, including the return link, is generated when a customer leaves a first, base Web site. The object subsequently manifests the return link to the customer at other Web sites through sensory recognizable icons, providing the customer with a direct return link to the first Web site or to related Web sites.

Abstract: Systems and methods are disclosed for harnessing a significant volume of unique users to a host website, as through a registration process, to become a valuable asset to other online retailers (e-tailers) who desire to place reward advertisements or icons on the host website that permit users to click through directly to the e-tailer's website from the host site. Any reward offered by the e-tailer, a manufacturer of goods sold by the e-tailer, or another source, may be passed through to the users, in addition to the host site. This is accomplished by tracking click-through traffic generated by the high-incentive Internet ads and distributing the resultant rewards through specialized software. The user base will grow, retailer demand for access to that user base will grow, and the host site may also benefit by charging a membership fee to its users or fees to retailers using the service.