Abstract: Disclosed is a method, and related apparatus, for directing network service provider selected embedded objects to an internet user client. In the method, a network service provider maintains a database of internet user clients that includes a particular service-type value for each internet user client. The network service provider analyzes an HTTP transaction involving the internet user client. The network service provider responds to an HTTP transaction requesting an embedded web object by forwarding to the internet user client, an alternative embedded web object selected in accordance with the user client's particular service-type value, wherein the alternative embedded web object arrives to the internet user client before a response to the originally requested embedded web object. The network service provider causes the originally requested embedded web object to be forwarded to the internet user client after the alternative embedded web object is forwarded to the internet user client.