Abstract: Utilizing existing information of community transportation offerings, the present invention builds customized travel routes to enable independent mobility for individuals with cognitive disabilities. Visual, aural, and sensory prompts are provided based on the location of, and through, a mobile device. Concurrently with providing direction and reassurance to the traveler, the system monitors the location and progress of the traveler along the route. Upon recognition that the mobile device (traveler) is no longer on the initiated route, a caregiver, or the like, is notified to render assistance.

Abstract: One embodiment of the present invention sets for a mechanism for determining an optimized investment strategy across a portfolio of media channels for a given product or service. For each media channel in the portfolio, the unadjusted elasticity indicating an estimated effectiveness of the media channel when used for marketing is adjusted based on risk information associated with the media channel. The risk adjusted elasticity corresponding to each media channel in the portfolio is then used to determine an investment allocation for the media channel.