Abstract: An apparatus for sampling perfume includes a card dispenser which includes a built-in atomizer. The dispenser is operated by a simple control which applies a scent onto a card and ejects the card from the dispenser. The dispenser is preferably designed to be resistant to theft. In this regard, the size and appearance of the dispenser may be sufficient to dissuade a shoplifter. Alternatively, the dispenser can be locked to a display counter. According to one of the methods of the invention, the cards dispensed from the dispenser bear advertising indicia indicating the name of the perfume. According to another method of the invention cards are provided with indicia indicating a discount coupon for the perfume purchase.