Abstract: An apparatus for sampling perfume includes a card dispenser which includes a built-in atomizer. The dispenser is operated by a simple control which applies a scent onto a card and ejects the card from the dispenser. The dispenser is preferably designed to be resistant to theft. In this regard, the size and appearance of the dispenser may be sufficient to dissuade a shoplifter. Alternatively, the dispenser can be locked to a display counter. According to one of the methods of the invention, the cards dispensed from the dispenser bear advertising indicia indicating the name of the perfume. According to another method of the invention cards are provided with indicia indicating a discount coupon for the perfume purchase.

Abstract: A scent and audio point of sale display unit having a housing of a parallepiped shape, in which a prerecorded tape player and scent-emitting mechanism are mounted. The tape player and scent-emitting mechanism are connected to an electric power source, for example, a battery, and can be activated or deactivated simultaneously by depressing a push button mounted on the front face of the unit. Alternatively, a photocell which coacts with a light source can be used to activate the tape player and scent-emitting mechanism which then automatically deactivates itself. A loudspeaker and scent-emitting porthole are also mounted on the front face of the unit.