Abstract: A method is disclosed for monitoring data packet traffic in a communication network for at least two of a plurality of subscriber devices associated with a subscriber; developing a holistic subscriber profile for the subscriber based on the monitored data packet traffic; selecting advertisement data for a current one of the plurality of subscriber devices based on the holistic subscriber profile and sending the selected advertising data to the current subscriber device. A system is disclosed for performing the method. A data structure is disclosed for use in performing the method.

Abstract: Method of augmenting a deployed network to include additional network elements. The method includes instructions for determining whether a deployed network is sufficient for supporting existing customer and future customer demands and generating an augmented network design if the deployed network is insufficient. The augmented network design includes new network nodes such that deployed network is a subset of the augmented network, thereby permitting augmenting of the deployed network without interruption services to the existing customers supported by the deployed network.