Abstract: An apparatus and method for organizing timeline data includes a computer system having a software program associated therewith capable of receiving a plurality of data messages associated with a calendar date and organizing each of the plurality of data messages in a timeline in accordance with its corresponding calendar date. Each data message and corresponding calendar date is stored as a separate record in a database. Each data message may further include a time of day associated therewith so that the data messages may further be organized in the timeline in accordance with the time of day associated with each data message. Each data message may further include a number of filtering identifiers associated therewith such that subsets of the data messages may be generated having filtering identifiers in common with desired filtering criteria, wherein any data message subset generated is organized in a timeline by calendar date and time of day.