Abstract: A handle usable for loading and applying a packaging wrap material, such as a stretch film, includes two grips or user gripping locations, a structural base and a reel for engaging a roll of packaging wrap material. In use, the roll is placed on the reel, which rotates relative to the handle to facilitate wrapping items for packaging. A hand brake is included that is usable to control or stop the rotation of the reel in order to control the tension applied to the packaging wrap material when applying it to items. In an exemplary manner of use, a shipping pallet is loaded with items to be shipped and a stretch film is wrapped around the items, using the handle, under controlled pressure to provide a tight wrap around the items.