Abstract: A process for printing onto a measuring tape comprising the steps of passing an elongate strip through a printing station having a support over which the strip passes, means to hold the strip taut as it passes over the support and means for monitoring the amount of motion of the strip, monitoring and regulating the tension in the strip passing through the printing station, and delivering print onto the strip by at least one ink jet print head positioned to print onto the strip as it passes over the support wherein control means synchronises operation of the ink jet print head(s) with the monitored motion of the strip, wherein the or at least one of the ink jet print heads uses UV curable ink, and the process further comprises passing said strip past a UV source located downstream of an ink jet print head using UV curable ink.