Abstract: A reel carrier for attachment to power equipment such as fork lift vehicles or overhead hoist cranes removably mountable upon the fork lift or holding coupling elements thereof and having a frame of generally horizontal rectangular configuration with downwardly depending arms attached thereto is disclosed. The arms are adapted on a U-shaped, hook-like lower end to receive and retain an axle designed to engage and retain the reels to be carried by the apparatus. Bracing members and a cantilever rigidifying support attached to the frame are disclosed. The arms are taught to be adjustable to accommodate the various sized and numbers of reels to be carried by the device. Alternate embodiments are disclosed for supporting the reels in an elevated position for traversal over hilly terrain.