Patents by Inventor Carl Marci

Carl Marci has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10314510
    Abstract: Example methods, apparatus/systems and articles of manufacture for determining intensity of a biological response to a presentation are disclosed. An example method includes accessing galvanic skin response (GSR) data obtained from a subject while exposed to a presentation. The GSR data includes a plurality of trough-to-peak instances. The example method includes generating a GSR intensity profile by assigning trough-to-peak scores to corresponding ones of the trough-to-peak instances, defining a plurality of time windows, and assigning window scores to corresponding ones of the time windows based on the trough-to-peaks scores of the trough-to-peak instances occurring within the corresponding time windows. The example method also includes determining an effectiveness of the presentation based on the window scores of the GSR intensity profile.
    Type: Grant
    Filed: April 4, 2016
    Date of Patent: June 11, 2019
    Assignee: The Nielsen Company (US), LLC
    Inventors: Carl Marci, Dereck Padden, Randall Rule, Joonho Moon, Brendan Murray
  • Patent number: 9936250
    Abstract: Methods, apparatus, systems and articles of manufacture to adjust content presented to an individual are disclosed.
    Type: Grant
    Filed: May 16, 2016
    Date of Patent: April 3, 2018
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Carl Marci, Brian Levine, Brendan Murray
  • Publication number: 20170188876
    Abstract: Example methods, apparatus/systems and articles of manufacture for determining intensity of a biological response to a presentation are disclosed. An example method includes accessing galvanic skin response (GSR) data obtained from a subject while exposed to a presentation. The GSR data includes a plurality of trough-to-peak instances. The example method includes generating a GSR intensity profile by assigning trough-to-peak scores to corresponding ones of the trough-to-peak instances, defining a plurality of time windows, and assigning window scores to corresponding ones of the time windows based on the trough-to-peaks scores of the trough-to-peak instances occurring within the corresponding time windows. The example method also includes determining an effectiveness of the presentation based on the window scores of the GSR intensity profile.
    Type: Application
    Filed: April 4, 2016
    Publication date: July 6, 2017
    Inventors: Carl Marci, Dereck Padden, Randall Rule, Joonho Moon, Brendan Murray
  • Publication number: 20170112431
    Abstract: Systems and methods for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto are disclosed. An example system includes a first sensor to determine an emotional response of a user exposed to a social media application, a second sensor to determine a current activity of the user, and a third sensor to determine an environment of the user. The example system also establishes a priority schedule based on the emotional response, the current activity, and the environment. The system also correlates, based on the priority schedule, an advertisement with at least one of the emotional response, activity, or the environment. In addition, the example system presents the advertisement based on the priority schedule and the correlation of the advertisement with the at least one of the activity, the environment, or the emotional response.
    Type: Application
    Filed: January 6, 2017
    Publication date: April 27, 2017
    Inventors: Brian Levine, Carl Marci, Ravi Kanth V. Kothuri
  • Patent number: 9569986
    Abstract: A system and method for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto. The system and method of the invention is capable of monitoring stress levels and well-being and may be implemented using a cloud-based infrastructure for remote monitoring.
    Type: Grant
    Filed: February 27, 2013
    Date of Patent: February 14, 2017
    Assignee: The Nielsen Company (US), LLC
    Inventors: Brian Levine, Carl Marci, Ravi Kanth V. Kothuri
  • Publication number: 20160345060
    Abstract: Methods, apparatus, systems and articles of manufacture to adjust content presented to an individual are disclosed.
    Type: Application
    Filed: May 16, 2016
    Publication date: November 24, 2016
    Inventors: Carl Marci, Brian Levine, Brendan Murray
  • Patent number: 9451303
    Abstract: Systems and methods for measuring biologically and behaviorally based responses to content in targeted demographics and locations by way of remote monitoring. Stimuli may be based on location, target demographics, and combinations thereof.
    Type: Grant
    Filed: February 27, 2013
    Date of Patent: September 20, 2016
    Assignee: The Nielsen Company (US), LLC
    Inventors: Ravi Kanth V. Kothuri, Carl Marci, Brian Levine
  • Publication number: 20130318546
    Abstract: Systems and methods for measuring biologically and behaviorally based responses to content in targeted demographics and locations by way of remote monitoring. Stimuli may be based on location, target demographics, and combinations thereof.
    Type: Application
    Filed: February 27, 2013
    Publication date: November 28, 2013
    Applicant: Innerscope Research, Inc.
    Inventors: Ravi Kanth V. Kothuri, Carl Marci, Brian Levine
  • Publication number: 20130280682
    Abstract: A system and method for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto. The system and method of the invention is capable of monitoring stress levels and well-being and may be implemented using a cloud-based infrastructure for remote monitoring.
    Type: Application
    Filed: February 27, 2013
    Publication date: October 24, 2013
    Inventors: Brian Levine, Carl Marci, Ravi Kanth V. Kothuri
  • Publication number: 20100004977
    Abstract: The present invention is directed to a method and system for measuring the biometric (physically, behaviorally, biologically and self-report based) responses of an audience to a presentation or interactive experience that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience and impact of the presentation or interactive experience. In particular, the invention is directed to a method and system for measuring one or more biometrically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern or event based pattern and overall level of engagement. The method and system can include eye tracking to determine areas of the presentation that correspond to high and low levels of biometric responses suggesting high and low levels of visual impact.
    Type: Application
    Filed: April 19, 2009
    Publication date: January 7, 2010
    Applicant: INNERSCOPE RESEARCH LLC
    Inventors: Carl Marci, Brian Levine, Ravi Kanth V Kothuri
  • Publication number: 20080091512
    Abstract: The present invention is directed to a method and system for measuring the biologically based responses of an audience to a presentation that provides sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for measuring one or more biologically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern and overall level of engagement. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a population relative to other presentations (or content) and other populations and to help identify elements of the presentation that contribute to the high level of engagement and the effectiveness and success of the presentation for that population.
    Type: Application
    Filed: September 5, 2007
    Publication date: April 17, 2008
    Inventors: Carl Marci, Brian Levine