Abstract: A method of presenting to a user a subset of digital goods that may be executed by a computing device is disclosed, where the subset of applications is selected from a plurality of digital goods available in an online marketplace for such digital goods. The method includes ranking the digital goods based on at least one signal, statistically sampling the ranked digital goods based on their rankings, where higher-ranked digital goods are favored over lower-ranked digital goods in the statistical sampling, and presenting the statistically sampled digital goods in the online marketplace to the user in an order based on the statistical sampling, where at least one lower-ranked digital good is presented before a higher-ranked digital good.