Abstract: A dispenser for self-stick labels removably stuck on one side of a flexible carrier strip in a row extending longitudinally along the strip, has a forwarding device for forwardly moving the strip and a strip deflector on which the forwardly moving strip is deflected away from the labels to peel the strip therefrom for dispensing the labels. The forwarding device is positioned ahead of the deflector so that the strip carrying the labels is pushed to the deflector, the latter having a concave surface and being behind the forwarding device and arranged so that the concave surface is engaged by the side of the strip carrying the labels. When the strip is forwarded, it is deflected by sliding downwardly and backwardly in the concave surface so as to peel from the labels, the latter being pushed over the top of the deflector for dispensing. Every label carried by the strip can be dispensed, including those on the front end of the strip.